Monday, February 23, 2009

Making Money with Articles: Becoming an Affiliate

If you can either write articles or have the promotion and marketing knowledge to publicize articles that others write, becoming an affiliate for several companies may be a great way for you to generate a good income right from your own home. You can do this by receiving part of the revenue off of sales that the company gets from people who “click through” from your website via the company’s links that are placed on your pages.

Since you will be promoting a product or service, you will need a killer sales pitch and website content to get your readers interested in the product, convince them that they cannot live without the product, and to keep them coming back to your website time and time again for more recommendations and your useful content, which will get them clicking on your links once again. Although many affiliate companies only give you money off of the first sale you make from each customer, you have the option of promoting a good range of companies so that you can still make a profit off of your returning customers. 

If you cannot write this kind of content of your own, there are many ways to pick up free or paid content to place on your affiliate website. There are many reasons why paying for such articles would be to your advantage. First, you will be able to tell the writer exactly what you want, what product you are trying to sell, and what direction they can go in to keep your readers interested and informed. On the other hand, when you search for free content, you are limited to what is already out there. Secondly, you will own the copyright to this content. That means that no one else can reuse it without your consent. If you opt for free content, you will be sharing that content with an unknown amount of other affiliate websites, plus the original author will be able to place their byline at the bottom of the article which could result in them stealing your traffic.

There are many products that have nice affiliate commission rates for those who know how to pre-sale their product and deliver click through customers who are ready to buy. As long as you choose to promote a product or service that can be very useful to a wide variety of people, then pre-selling your chosen company may not be that hard at all. The key in this situation may likely be getting those customers to your website so that they have a chance to see your recommendations and click on your affiliate links.

Sunday, February 22, 2009

Making Money with Articles: Banner Advertisements

When you are trying to make money off of the articles on your website, it is important to effectively promote your site so that you will attract customers and they can see just what a good, quality site you have. There are several ways so market and promote your website, one of them being though banner advertisements.

What Banner Ads Can Do For You

Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads

As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.

All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.